RedShift
About Us
RedShift was founded by Grant and Peishan, lifelong artists shaped by a shared curiosity about human nature and meaning. Both musicians and photographers, they were drawn early not just to creating beauty, but to understanding why people feel, believe, and act the way they do.
Peishan’s background in physics and engineering cultivated a deep respect for systems, structure, and the mechanics that make complex things work. Grant’s years of touring as a professional musician—and the reach of his viral performances—brought firsthand insight into the power of story, identity, and public presence. Together, they experienced how narrative, when expressed authentically, can move people at scale.
Over the past decade, they applied these principles to build one of the most beloved brands in the vacation rental space, leveraging social media and cinematic storytelling to create trust, connection, and emotional resonance. What began as creative experimentation evolved into a repeatable system for building brands people genuinely care about.
RedShift was born from a desire to bring that hard-earned understanding to entrepreneurs and businesses with deep, meaningful missions—helping them clarify their message, embody their values, and speak to the world with honesty, depth, and purpose
Our Mission
“No one cares what you know until they know that you care.”
At RedShift Sound & Vision, our mission is simple:
to help the world see how much your brand cares—and what it truly stands for.
We exist to clarify meaning, reveal purpose, and translate vision into stories people believe in.
Our Work
We don’t chase trends, produce noise, or create surface-level marketing content.
Instead, we build thoughtful, cinematic, purpose-driven brand strategies and films that clarify identity, humanize leadership, communicate values, and establish trust.
In addition to production, we offer educational guidance to help clients develop resonant content systems over time.
This is the side of brand building that’s often overlooked—and yet, it’s the part that matters most.

